The perceived importance of corporate social responsibility has grown over the last several years. Consumers increasingly value companies not just by what they produce, but how responsibly they operate as a business. While many companies engage in some form of giving back to society, the specific impact of CSR efforts on a company’s reputation, brand loyalty, and bottom line has remained unclear.
In a recent EVERFI survey on consumer loyalty, nearly three-quarters of respondents indicated that engagement in the broader community is important to brand reputation and six-in-ten respondents want companies to spend their CSR budgets on education.
Download Creating a Loyal Consumer: The Impact of Corporate Social Responsibility and Education to review the key findings from EVERFI’s consumer loyalty survey, including:
- The value of corporate social responsibility on brand reputation
- Education’s role in corporate responsibility strategies
- The impact of education and corporate social responsibility on brand reputation and loyalty